USEFUL MARKETING TIPS! OR MISTAKES TO AVOID!
THE MAIN ONE
Not knowing the correct buying public. A “public” is a group of people who have similar ideas about what they like, don’t like, what they feel is necessary for them to get ahead. Also, a “public” is a definable group—like “middle-income seniors” OR “gamers on the internet”. If you don’t know who you’re targeting, then you don’t know how to reach them let alone know what they want to buy—and why.
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