How research and surveys are used to create new business!
From research and surveys conducted for a company teaching others about the internet (for tutorials when the Internet was fairly new), all the buttons on the confusions people had came out. Most wanted to have it made “simple”, “easy to follow”. Also they liked “visual things” on a website, not just photographs. We worked with the client closely and from the Hot buttons and the designer had the idea to create a fun character who went from page to page, moving through, as things were explained during the tutorial. This was a little cartoon character of a guy in a bright red sports car going from page to page, like he was traveling across the country. It was very well received and increased business immediately.