Know Before You Go: Marketing Magic Using the Basics by Lynda Hubbard

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From Daniel Lonstein

Airespring recently worked on 5 different survey and research programs with Lynda Hubbard of TrendCreators. Lynda was extremely knowledgeable about the methodology and process and helped us to formulate appropriate questions and structure so that we could achieve objective results from the work. With the addition of her invaluable work on appropriate tabulation of complex data sets, we were able to obtain actionable insights that allowed us to refine our positioning, branding and clearly understand our customer value drivers.

Daniel Lonstein

President and CRO / Airespring

I hired TrendCreators to do surveys on our current and past clients. We were able to get great buttons and a usable summary that I was able to put to use right away. Also, I'm building a campaign around the data for 2021 that I know will really help bring our current and past clients into better communication. The data is invaluable as the saying goes: "Know before you go."

Fred King

CEO / Silkin Management Group

“Lynda (TrendCreators) has been a pro at this for decades. She KNOWS what she's doing, and is very effective at it. RESULTS! That's the name of the game...and SHE gets them!”

Michael Manoogian

Owner / Logo Design, North Hollywood CA

“Our company used Trend Creators based on an understanding about the importance of using surveys to make marketing more effective. The service description and testimonials looked just right and so we went ahead. We received detailed survey results that covered both existing customers and prospects. The results were crystal clear and showed us what to stress in our marketing including, subject, wording, and images. Now we can proceed with confidence that our marketing is focused correctly. The survey results we very detailed and enlightening. The process of getting there was a team effort and everything was nicely tailored for our needs. We highly recommend using Trend Creators.”

Churchill Claims Company

“ Lynda Hubbard at Trendcreators can provide a tremendous service for you. She can survey your patients or customers on what you and her feel is important and find out what they want. You can then deliver your PR message to those issues. You now are coming from knowledge on what they want and value and can design your advertising to fit that.”

Dr. Bryan Keropian

Full Breath Center of Beverly Hills

“Lynda and her team do stellar work! I am never disappointed in the results I get from Trendsetters. It is always thorough, complete and right on the money. We have helped so many clients with correct market research – saving them thousands of dollars by taking out mistakes and waste that comes from “the guessing game.” And our own market research has told us everything we wanted to know, from the buttons to the preferred pricing…and when we apply the data we always come out winning. My advice? In today’s business environment you need to be get smart - so do it right the first time…use Trendsetters for your market research.”

CEO / JoTo PR

"Lynda ( Trendcreators President) has helped us with surveys that have really helped give us an insight to our customers and people interested in our business. She is very helpful and goes out of her way to make sure you are successful. Thanks Lynda!!"

Rusty Tweed

CEO / Mold Zero Los Angeles

After being in practice almost three decades, we thought we pretty much had all bases covered, yet had reached a flatpoint in our income. In just a few months with Trendcreators we doubled our income...READ MORE

E.Terino, M.D.

Founder & President / Plastic Surgery Institute of Southern California

Lynda Hubbard does an excellent job with clients. Having worked closely with Ms. Hubbard for some time, she knows marketing and market research and ably communicates that to our clients...READ MORE

David Sanders

Master Consultant, Seminar Speaker, Author, CEO / Creative Business Strategies, Inc.

Since I have been working with Trendcreators, my income has continued to rise. It’s funny, but many of us feel we have the tools to help our business, but we just don’t have proper application. Trendcreators gives me guidance on implementation...READ MORE

Dr. George Malnati

Owner / Medical Clinic in Florida

I have known Lynda Hubbard of Trendcreators for many years now and have thought well of her during this time. The market research she provides is as valuable as the very air we breathe. She uses and applies a unique technology...READ MORE

George C Gluchowski

CEO / Hugo House Publishers

Interesting for sure! I am actually surprised at some of the answers. I haven’t read thoroughly through the results but at a glance I think there is some really good information here! I look forward to seeing the next survey (on lower level Chamber members) results.

Chamber of Commerce Board Member

Florida

All too often marketing can be viewed as a gamble, a fate that is anyone’s guess and a subject that seems full of MYSTERY. Trendcreators has the tools to stack the deck in your favor, to take the guesswork out of your marketing, and to solve the mystery before your very eyes.

Dr. G. Springer

President / AESTHETICS, Inc.

The information in the research you provided helped tremendously in presenting our trust services as Financial Advisors. We work with high-powered clients and appreciate your discreet and thorough work. You come highly recommended.

J.S.

System Two Ltd. / Freemont, CA.

The work you did preparing all the promotional materials for the Isorobics Life Improvement Centers is exceptional. Very high quality, using correct survey buttons, and with an intelligent plan of action. No wonder that in the first month we have tremendous response! Glad you are part of my team.

Dr. M. T.

Chiropractor

The surveys you did brought results. They helped us to put in our promotion the actual buttons that were important to our public rather than the buttons we thought were important. As a result, our promotion communicates the desired message much more clearly than before. Thanks to you!

S.S.

Owner / Smith & Co.

E.Terino, M.D.

Founder & President / Plastic Surgery Institute of Southern California

I don’t think I’m alone in saying this, I wasn’t sure where I was spending my marketing money and where I was wasting money. I needed a system to bring in all together. We were doing what we thought made sense, but what we found out is that without consulting customers and doing surveys marketing’s done in a vacuum, and you never get the results you’re looking for. Use of surveys no one ever talked about in my field. Surveying (impression testing) and promotion approach is really the only way to get a focus on what your customer is about. You may THINK you know, but until you ask them you don’t. What I learned is: Survey, survey, survey! Never, never assume anything about your customers. And when you find something is working, work with it and develop it.

David Scher

Owner of 4 stores / Auto Supply Company, Los Angeles, CA

The marketing program you wrote (for a client) is brilliant. Excellent!

Craig Ferrara

CEO / Survival Strategies, business consultants, Los Angeles, CA

I would like to validate you for a very good survey. I am extremely impressed with the product you have sent me.

Willard Michlin

Kismet REI

Lynda Hubbard does an excellent job with clients. Having worked closely with Ms. Hubbard for some time, she knows marketing and market research and ably communicates that to our clients. When she takes on a survey or project, I know that I can count on it being done in a timely manner and that she’ll get it right the first time. I highly recommend her!

David Sanders

Master Consultant, Seminar Speaker, Author, CEO / Creative Business Strategies, Inc.

Ms. Hubbard fully understands and duplicates how to market using survey technology. Her product is “knowledge and understanding your marketplace” and my clients have been extremely happy when receiving and using the data she gathers to expand their services and products.

Barry Shereshevsky

Creative Director and CEO / Shereshevshy Design Group