Creating a Successful Product by Surveying First

A large cosmetic dental clinic in Houston wanted to find out about a new product they were developing. We had previously conducted surveys, wrote marketing plans with tv ads and promotional campaigns, and helped train their marketing executive, so their business had greatly increased so that one executive was now keeping several different cosmetic dentists busy. The new survey showed the top buttons on a new denture product the public wanted was “quality” and “fit”. We then did a naming survey and found that overwhelmingly the public liked “Quality Fit Dentures”.

This was then trademarked by the client and is a successful product they introduced.