Strategic Marketing -
Results from Concept to Execution
Trendsetters will dramatically increase your sales and marketing results. We utilize proven and effective research, survey and positioning technologies that outstrip the psycho-babble associated with some research and really get results! Our highly trained professionals help you plan and execute marketing strategies based upon standard proven methods. Implementing these programs based upon accurate research is the best guarantee for stellar results.
Our designers create well designed advertising and marketing support materials based upon sound strategy and accurate research. Because of the integration of standard technology, strategic planning, and powerful creative impact, our campaigns are doable, self supporting and gain momentum. Thus, we create measurable increases in sales and profitability.
Because we encourage clients to measure changes in the business we not only have happy clients with exceptional references but we can show you actual cases and numbers of the dramatic effects our work creates with clients. Our track record is consistent. Ask us to see the evidence
Trendsetters has a team of trained surveyors, researchers, and tabulators for market studies and surveys. Trendsetters associates are tops in their own fields of design, PR, advertising, merchandising, sales management, video productions, copy & design and are there to help you execute the plan. On going actions such as testing promotion before committing resources, monitoring your entire sales cycle, PR campaigns, marketing studies, and advanced research, improve the results as we go.
What you get is an integrated, fully functioning marketing and sales activity with a positive effect on your expansion. You also gain greater knowledge and certainty over your income so that you can better control the bottom line. Our Professionals are trained in Evaluation and Marketing Programming. These are the fine points that make all the difference. The combined effect is to create a real strategy that WORKS.
HERE ARE JUST SOME OF THE SURVEYS
THAT WE CAN DO FOR YOU:
1. Customer loyalty survey
2. Naming a product or service
3. Needs and wants survey
4. Expansion survey
5. Referral enhancement survey
6. Internal marketing survey (on patients or customers)
7. Positioning survey
8. Quality control survey
9. Public relations survey.
Here is an example of a survey and its results:
POTENTIAL PUBLIC SURVEY
QUESTIONS EXAMPLE ******************************
Public: 100 Adults from around the country, on computer and interested about Internet.
Contacted over the phone & in person, from prepared list. Trained surveyors needed to pull strings and get emotional responses to questions, as well as exact wordings.
Name_________________________
Phone__________________
Area of country:______________
What type of computer do they have?_________
Occupation:__________________
Are you a:
Computer Novice?___Intermediate?__ Advanced?_
Work on computer?_____ Home computer?_____
Male/ Female
Age range______________
Computer magazines/ Publications You read?_____________________
E-mail address or website_______________
Pre-Qualifying question:
0. Have you wanted to learn about the Internet?______ or
00. Are you on the Internet?_____ (NOTE: If NO INTEREST at all with Internet, then do not survey. Go on to next interview.)
1. DEFINE "computer tutorial", for them & then ask: " If there was a Computer Tutorial that taught you what the Internet was and quickly guided you through the essential steps of getting onto & using the Internet, on a scale of 1 to 10 (10 being highest) how interested would you be in such a tutorial?" #______________ Why is that? (PULL STRINGS):
(Emotional response to questions also found and noted on each question)
2. What appeals to you most about the Internet?
3. What puts you off or you dislike about the Internet?
4. What do you MOST want to know about the Internet ? (wondering, curious, confused about)
5. What do you feel is difficult or HARD about getting on the Internet?/ If already on Internet, what did you find hard or difficult, when you first started?
5a. IF Already Internet Users, ask : What problems, regarding the Internet, are you experiencing that you'd like to see resolved?
5b. IF already on the Internet: What tools or products would you like to see available to help you on the Net?
6. Those not on Internet: What do you need to help you get onto & use the Internet?
7. If there were an easy way to understand and get onto the Internet, would you want to get on? YES/ NO, Why/ Why not?
7a. What do you feel would be the most beneficial thing about being on the Internet? (pull strings) ETC., ETC., ETC.
A two to three page survey is designed and specifically tailor-made for the client's needs. There is no rote survey that will give the information that our trained team will elicit with the correct questions. There are usually 15 to 20 questions, all thoroughly answered. Then the information is tabulated and analyzed, with a full summary and recommendation steps.
TABULATION EXAMPLE:
Trendsetters completed two cross tabulations. This one is the first and was done on 69 non-Internet users, but interested in the Net and the second was done on the public who are currently on the Internet. These were done around the country.
Tabulation of 69 public NOT ON THE INTERNET yet:
Demographics show that only one was a Mac user, the rest IBM clones.
Exact specifics are in the tabulation, with percentages, below, with public's exact words.
As far as occupation, 57.9% were white collar, and 18.8% involved in the computer field. (Previously done survey,of those on the Internet, showed 26% in the computer field)
This non-Internet users public were mainly Intermediate computer users (57.9%), although the next category was Novice (14.5%). There were 86.9% who do work on the computer daily and 72.4% who use a home computer. The surveyed public show 65.2% are male, and 30.4% are female. The top age range is 30's to 40's (65.2%) overall, and there were 15.9% in their 20's. PC magazine was the most popular publication that the pubic actually reads.
They are not on the Internet yet, but 100% wanted to learn more about the Net.
The rating question on the Computer Tutorial, on a 1-10 scale, shows the public rated the computer tutorial high.
44.9% Rated # 9
15.9% Rated # 8
15.9% Rated # 10This is over 75% of the public. When asked why they rated it that way, the public said:
39.1% Make it easier to understand/ easier to use
26% Speed things upWhat appeals to them most about the Internet is:
46.3% All the information you can access/ all the data available
34.7% The communication,connecting up/ talking to other peopleWhat they dislike about the Internet is:
63.7% Hard to figure out/ sounds complicatedWhat they most want to know about the Internet is:
79.7% How it works, How to get around/ How to use it more easilyWhat they feel is difficult or hard about getting on the Internet is:
59.4% Getting around/ figuring out what to doWhat they need to help them get onto and use the Internet is:
66% Some simple directions/ basic guidelinesThere were 75.3% who said "YES" about getting onto the Internet if there was an easy way to understand it. Another 15.9% said "Probably" and only 4.3% said "no".
ETC., ETC. ETC. An effective campaign with promotional buttons can then be done.
The tabulations are accurate, and done in easy to understand English, completed in a whole binder of data (hard copy as well as on diskette). This can then be used to write recommendations and the Marketing Strategy. It is very effective, and the most workable way to find Buttons and Marketing information as well as immediately being useable to the client themselves. One question we ask is how the public surveyed like to be approached or contacted, as well as what promotion they actually read and watch. This is then covered in the survey summary and recommendation section.
RECOMMENDATIONS SECTION:
This sections summarizes the top hot buttons, below, and then goes into a complete but understandable step by step (1,2,3) approach to reach and market to the targeted public.
It is approximately a 5 to 10-page summary and with all recommended steps, in writing.
This is based upon the survey results and all the research data, NOT upon opinion.
It also does not require a genius in mathematics or statistical analysis to figure it out.
It requires someone trained in our effective approach and experienced in marketing to go over it with the client and answer all questions. Then it is implemented.
TOP BUTTONS: Example----
* Make it easier to understand
* Easier to get started
* Figure out what to do
* Some simple directions, Basic Guidelines, simple guidelines
* Easy way of learning/ Makes finding out about things a lot easier
NEGATIVES: Hard to figure out, Complicated, Hard to understand
Your Guidebook to the Internet, such as a travel log, with a character we created in a little red sports car traveling to different areas of the Net as it was explained, was successfully developed & implemented.
THIS IS AN EXAMPLE ONLY, AND THE PROPERTY OF TRENDSETTERS ©
Contact us at (818) 897-5901 to find out how we can make your business a success!
